Coastal Hospitality Group is a vertically integrated real estate investment firm focused on the acquisition, development, and management of independent hotels in high-barrier-to-entry leisure markets throughout the United States. Since 2012, CHG has specialized in creating long-term value and delivering attractive risk-adjusted returns through disciplined underwriting, efficient operations, active asset management, and ROI-driven repositioning strategies.

As of 2026, Coastal Hospitality Group has successfully owned and operated 14 hotels across the country and has evolved into a fully integrated owner, operator, and developer with expertise spanning acquisitions, management, asset management, and redevelopment. Through its hands-on approach and deep operational capabilities, CHG has established itself as a respected platform within the boutique and independent hospitality sector.

PORTFOLIO

Since 2012, Coastal Hospitality Group has strategically invested in prime real estate markets and one-of-a-kind hospitality assets throughout the United States. Our portfolio provides guests with a diverse collection of unique hotels in sought-after destinations, spanning both coastal and mountain markets.

This diversified approach offers investors exposure to multiple geographic regions and demand drivers, helping to reduce market-specific risk while delivering strong risk-adjusted returns across all seasons.

Acquisitions

SERVICES

Coastal Hospitality Group actively targets prime real estate opportunities in growing coastal and resort markets across the United States. We focus on markets with strong brand recognition and favorable tourism trends, properties with convenient access to key attractions and amenities, buildings with solid fundamentals, and communities with high barriers to entry and limited new supply.

Our acquisition sweet spot is independent and soft-branded limited-service hotels with 40 to 80 rooms and transaction sizes typically ranging from $4 million to $10 million.

We seek opportunities with a clear value-add component, where additional value can be created through renovations, strategic expansions, repositioning, and improved operations. By combining disciplined acquisitions with hands-on asset management, we strive to maximize both guest experience and long-term investment performance.

While we maintain strong relationships with brokers nationwide, many of our most successful acquisitions have come directly from property owners through straightforward transactions and efficient closings.

If you have a hospitality property you would like to discuss, please contact us at info@coastalhospitalitygroup.com.

Coastal Hospitality Group serves as an active asset manager and frequently acts as the General Partner, investing alongside Limited Partner investors. In this role, CHG identifies acquisition opportunities, develops the investment thesis and business plan, and actively manages each asset throughout the investment lifecycle to maximize long-term value for its partners. Day-to-day hotel operations are overseen by its affiliated management company, allowing for full alignment between ownership and operations.

Coastal Management Company (“CMC”) employs a technology-driven and data-focused approach to hospitality operations designed to optimize revenue, enhance guest experience, and create efficient expense structures that drive overall investment returns. While CMC manages all hotels within the Coastal Hospitality Group portfolio, the company also selectively pursues third-party management opportunities.

CMC’s capabilities include revenue management, sales and marketing, human resources, daily operations, technology implementation, asset management support, budgeting, forecasting, financial reporting, and strategic planning. This vertically integrated platform enables Coastal Hospitality Group to maintain operational control, respond quickly to changing market conditions, and maximize performance across its portfolio.

Asset & Property Management

Learn more

Coastal DevCo, the in-house development arm of Coastal Hospitality Group, provides comprehensive development and project management capabilities from concept through completion. Its expertise spans site feasibility analysis, contractor and consultant engagement, team coordination, construction budgeting and cost control, scheduling, permitting and inspection management, project close-out, and pre-opening execution.

This integrated approach allows Coastal Hospitality Group to efficiently execute capital projects, renovations, expansions, and ground-up developments while maintaining alignment with the broader investment strategy.

Many properties within the CHG portfolio are located on irreplaceable sites in highly desirable markets. While these assets have been well maintained and continue to perform operationally, their underlying real estate often presents opportunities for a higher and better use. Through thoughtful redevelopment, increased density, repositioning, or alternative uses, Coastal DevCo seeks to unlock additional value and maximize the long-term potential of each property.

Development

Learn more

MARKETS

LAKE TAHOE, CA

LAKE TAHOE, CA

SAN CLEMENTE, CA

SAN CLEMENTE, CA

CATSKILLS, NY

CATSKILLS, NY

LAKE LURE, NC

LAKE LURE, NC

DAYTONA BEACH, FL

DAYTONA BEACH, FL

WILMINGTON, NC

WILMINGTON, NC

PALM SPRINGS, CA

PALM SPRINGS, CA

SAN DIEGO, CA

SAN DIEGO, CA

INDUSTRY EXPERTS

  • "What's old is new again, and the humble roadside motel that an older generation might dismiss as outmoded is appealing to a new group of younger fans attracted to hit-the-road adventures."

    — New York Times

  • "They seemed like a novelty in the nineties, but refurbished motels across the U.S. have gone from kitsch to cutting-edge, and play a key role in the future of hospitality."

    — Michelin Guide

  • "In the past twenty years, there has been what I call a democratization of design to places outside of the luxury environment and inspired by the mom-and-pop owned motels of yore."

    — Amar Lalvani, CEO, Standard Hotels

Let’s work together

Interested in working together? Please reach out to info@coastalhospitalitygroup.com or call 877.350.0053 ext 700 for all real estate and partnership inquiries.